Designed for increasing conversion rates; landing pages are, without a doubt, essential for every marketing campaign that you run. Created for providing specific information that visitors are looking for, landing pages are standalone web pages that help you achieve your marketing goals.
Visitors land on them via an email or a PPC ad; they are not part of your website’s regular architecture. It means visitors can’t access them via internal links on your site.
From supporting your business goals and increasing conversions to gathering data, enhancing the effectiveness of your paid search campaigns and increasing credibility, landing pages play a considerable role in driving value to your business.
Since landing pages are so crucial for your business, you should have them designed from a trusted digital agency that specializes in creating high-performing landing pages.
Your landing page experts will either design them from scratch or use a high-end landing page design tool for it. One of the most popular and efficient tools that landing page experts across the world are using is Unbounce. In this post, we will throw light on why landing page designers prefer using Unbounce and what kind of benefits it offers.
What exactly is Unbounce?
Designed for building high-performing landing pages within a short time, Unbounce is one of the most high-end landing page platforms. Nowadays, tons of landing page design firms are using this tool to create high-converting landing pages quickly for their clients.
Designed with an intent to increase conversions, using Unbounce helps in reducing your landing page bounce rate in a big way.
Crucial Features of Unbounce
Unbounce comes with some stunning features that make it easier for users to build, integrate, and optimize landing pages.
landing pages are standalone web pages that help you achieve your marketing goals.
Drag & Drop Builder
Unbounce makes it easier for users to add a new element or remove an existing one from their landing page quite smoothly. It not only saves time but also requires less effort. Its drag and drop builder allows them to incorporate any element or remove it (if it’s not working for them) from their landing pages and popups.
Whether you talk about images, text boxes, social widgets, CTA buttons, or page sections, you can drag and drop every single element.
Besides, it also allows users to use other essential features, such as embedded videos and lightboxes.
High-Converting Landing Page Templates
Unbounce offers more than 100 high-converting landing page templates to save your time and efforts. You can use any of them that suits your specific requirements to build a landing page fast.
Unbounce’s ready-to-use templates have spectacular conversion features for driving more action. Whether you need a landing page to promote your new eBook or to market a new product, you can use Unbounce’s high-converting landing page templates.
Script Manager is one of the most significant features that Unbounce offers. It helps in adding custom scripts to a wide range of landing pages simultaneously. Adding custom scripts to more than one landing page requires a lot of efforts and time.
Unbounce is helpful for both adding custom scripts to different pages of the same domain or multiple domains.
Accelerated Mobile Pages (AMP)
Unbounce allows you to create Accelerated Mobile Pages (AMP) instantly with its drag and drop builder. Creating fast mobile pages will help you engage your visitors in a better way, which will eventually increase conversions.
Considering that most visitors abandon a webpage within 3-5 seconds, it’s essential for you to design the ones that offer unique user experience to reduce the bounce rate. Your content should load quickly; otherwise, visitors will leave your page.
Built-In Google Fonts
Unbounce allows you to choose from over 840 Google typefaces to give a personalized touch to your landing page. You can create a landing page that mimics your brand’s personality by using a font that talks volumes about it.
Free Images From Unsplash
If you use Unbounce, you can access over 850,000 free professional images to make your landing page more captivating. Your landing page has to be eye-catching if you want visitors to stay longer on it. You can access the high-quality images inside the drag & drop builder, and add them quickly on your landing page.
Mobile Layout Assistant
Unbounce allows you to quickly convert the desktop version of your landing page into a mobile version. All you have to do is tweak your page a little bit and then publish it quickly. It takes a significant amount of time to do it without the assistance of Unbounce.
You can add best-in-class SVG graphics to your landing page. The reason you should use SVG graphics is that they prevent your page from slowing down. You can add SVG logos on your landing pages with Unbounce to take their look and feel to the next level.
Now let’s throw some light on the advantages of using Unbounce.
- Creating high-converting landing pages to benefit your marketing campaigns
- Complementing other essential marketing tools that you are using by sending leads and data captured from Unbounce to them
- Enhancing your marketing efforts by allowing your team to make quick modifications to your landing pages
- Creating high-performing mobile responsive landing pages
- Having complete control over the design
- Accessing tons of free images to enhance the visual appeal of your landing page
- Managing and measuring the success of your campaigns
- Cloning and editing your most effective landing pages for running new ad campaigns
- Adding custom scripts to your landing pages without investing too much time
- Optimizing the images automatically to improve page load time
So if you want to reap the benefits of the advanced concepts in conversion marketing, don’t hesitate to rely on experts who are well-versed with the use of Unbounce or sign up yourself and get 20% off your first 3 paid months with Unbounce by clicking this link.
If you want your business to ride the wave of digital marketing, it is important to choose your ‘partner in success’ wisely. Contact us to learn more. mr noe OÜ is a digital agency from the digital nation of e-Estonia, named ‘the most advanced digital society in the world’ by Wired. mr noe specializes in web design but also offers full digital services to small and medium-sized enterprises. From consultation to implementation, we can help you with your business goals and problems in the digital age.
We hope you found this information useful.
— mr noe