Website Redesign Success Story

Our client, Kühlhaus Görlitz, is a non-profit organization based in Germany, that rents a place at the cold store camping. With their excellent work, they demonstrate an example of how empty (industrial) buildings can be used sensibly and in an alternative way. Through inventiveness and creativity, former fallow land became culturally and socially valuable freedom.


The Problem – Why Redesign The Website?

The previous website of Kühlhaus Görlitz was having some issues like poor URL mapping, ineffective sitemap, duplicate content, high load time, and less traffic that was leading to negligible ROI. The content and design structure was raw and they had to use Facebook to push and promote their events. It undeniably needed a fresh look and better functionality. The client wanted us to redesign the website from scratch to represent its business in a clear and better way, along with resolving all these issues.

Research & Planning

Our in-depth knowledge of WordPress technology, passionate efforts, thoughtful strategies, and years of experience helped us redesign the website that encompasses infatuating looks and high performance. We worked hard for nearly 100+ hours to makeover this website. Our designers were actively coordinating with Juliane Wedlich (team member of Kuhlhaus) to create easy to navigate, stylish, and image focused pages that would lower bounce time while increasing overall conversions.

Juliane’s aim was to make the website look fresh, crisp, and modern, which gives it a better appeal to a younger audience. The modified layout also puts large graphics with clear calls to action above the fold and gives our client’s social media channels and email marketing a better chance to be seen.

Our Strategy of Website Redesign

At mrnoe.design, we approach challenges as potential opportunities.

  • Undoubtedly, web development can be complicated, since each website is different but our team analysed the issues first-hand and brainstormed on the best possible solutions in a strategy session together with founders and members of Kühlhaus.
  • Here, we determined how the existing website and client challenges can be resolved.
  • We crafted the strategy of web development accordingly based on the priorities of the future development and goals needed to be achieved to sustain the non-profit organization.
  • Our main focus was to bring a seamless experience to the users, regardless of which device they use. Because when it comes to conversions and ROI, the only thing that matters most is the user engagement and user experience.

Design

uliane created the design under our expert design consultancy; after understanding common patterns of user behavior and navigation, identified the elements that enhance the performance of mobile view as well as boost the brand value

UX

As the site’s design came into focus, our content team got to work creating an entirely new brand voice and focussed sharply on user experience to support the user’s journey in the new conversational but professional tone.

Development

Finally, we came up with a website that was simple yet attractive, featured responsive design, fast loading, perfect organization of the content based on the overall goals and easy navigation.

Business Benefits of Redesigning a Website

Decreased Load Time

We focused on decreasing the load time by minifying the images, customizing Javascript and CSS, and using simple but effective themes. As images are the main content on the website that is used to display the work and completed projects, there was a lot of work to do for decreasing the load time.

Improved Mobile Responsiveness

Another part of the solution was to make the website responsive. As the users use different devices to find the desired services, it was a must to ensure that the website gets loaded and works effectively on all those devices. We implemented special strategies to make the website responsive.

Improved Mobile Responsiveness

Another part of the solution was to make the website responsive. As the users use different devices to find the desired services, it was a must to ensure that the website gets loaded and works effectively on all those devices. We implemented special strategies to make the website responsive.

The Result

The website we created not only helped the client showcase their services and events in the best way, but also helped them drive more traffic to the website. This was made possible by making the website mobile-friendly along with organizing the content in the most logical way. The website loads fast and is designed in an effective way that it gains visitors’ attention at first glance. The custom build content and layout management ensured that the website will bring a lot of success to the organization. The client is more than happy and satisfied with the final design of the website.

Client Testimonial

The website is AWESOME!!! The design is super, fresh and innovative.

- Juliane Wedlich ( Project Manager, Kühlhaus )

Technology Stack

ACF

wordpress

WordPress

Sneak Peek of Our Learnings

In the entire process of website redesign, we definitely have had challenges and from which we enhance our learning. Take a look!

  • Created multiple design templates with same layouts, tested with different colors for seamless user experience and ensure clean code,
  • Designed 404 page to provide the user a few valid reasons why the page doesn’t exist and still they can redirect themselves to another part of your site
  • HTML slicing from PSD to assign different URL links to create page navigation, and optimize each elements of an image / content using its own optimization settings

Grow your business with high-converting landing page campaings.