Let us begin by getting clear about the concepts of inbound marketing and how automation is a game-changer in this field. Inbound marketing is a customer-centric strategy that allows the brand’s websites to engage and attract the target audience leaving behind the cold-calling and door-knocking approach. This inbound marketing methodology has been doing wonders for companies with respect to their output. When we add automation into the mix, it acts as a cherry on the cake. Automated inbound marketing enhances the lead generation around the clock and has slowly become the norm for building a business today. You should understand that automation acts as a tool that brings inbound marketing methodology to life and we are here to discuss such platforms that best represent this process.
The principles behind inbound marketing automation
There are certain building blocks to inbound marketing automation that make up the core of this strategy. The goal here isn’t to look at every single prospect in the eye and make them feel heard but to create an ecosystem that helps digital marketers reach the right people at the appropriate time so as to initiate the process forming a successful long-term engagement. The core principles of inbound marketing include targeting, engagement, conversion, analytics, and appropriate use of marketing technology. A proper amalgamation of practices that implement these principles will help you connect the dots for the growth of your business through efficient automation platforms like IFTTT and Buffer.
Enter the magnificent world of IFTTT for effortless inbound marketing automation
IFTTT is an abbreviation that stands for If This, Then That. With IFTTT, inbound marketers can create some innovative connections that save them time, keep them informed, and help them get more from their content and campaigns. Basically, this software represents the conditional statement of programming and its brief description is that it is a software platform that connects apps, devices, and services from different developers so as to trigger one or more automation involving those apps, devices, and services.
In the wonderful world of IFTTT, the users are guided through a process with a series of simple steps- called a recipe. Here, the steps dictate that a particular type of event in one device or service i.e. a trigger that automatically initiates an action in another.
For example, if you make a call from your Android phone, then a log is automatically added to a Google Spreadsheet. Similarly, if you post an update on your Facebook, then the same post is automatically posted on your LinkedIn Page too.
See the beauty of this platform! It is a boon to inbound marketers.
There are several reference channels now available on IFTTT that allow a smooth segue into the world of inbound marketing automation and spread across a range of devices and services, which includes social networks, smart appliances, home systems as well as devices such as weather stations and audio systems. Some of the most popular applets happen to be ones where you can email notes to yourself or get notified whenever a new Craigslist post is similar to search terms.
Automated inbound marketing enhances the lead generation around the clock.
Upgrade your social media management with the help of Buffer
Buffer is an intuitive social media management platform trusted by more than 5,000,000 brands, businesses, agencies, and individuals to help drive social media results.
A company should be on their toes with its social media management and time every post to perfection. Buffer is one such software that helps in increasing the efficiency of your social media game and integrates the management of several platforms like Twitter, Facebook, LinkedIn, Instagram, and Pinterest. It helps you analyze your post’s engagement as well as help you form a routine for posting with the help of its scheduling feature.
The key to conquering social media automation through scheduling is trusting a software like Buffer to do its job when required and also knowing when to personally engage and not leaving all of it into the unknown.
You can control and schedule the publishing and re-publishing of your content, creating automated responses, and most importantly, analysis of the progress of your content as well as social media ad automation. Buffer can help you scale your product with a wider audience and help you increase the conversion rates effectively by adding a touch of personalization to your automation process.
Finally, Combining automation and scheduling can do wonders for your online presence
When you combine IFTTT with Buffer, your inbound marketing automation can do wonders for your business. With IFTTT and Buffer integration, you can post to multiple accounts – all thanks to automation!
- Inbound marketers can use IFTTT to fill their Buffer cue when they post to Tumblr. Examples of triggers include create a new post, create a new hashtag, create X number of posts, etc.
- They can add (or remove) a subscriber to their MailChimp newsletter, or post to a LinkedIn or Facebook Page.
- Upload Facebook live story to Instagram and post images of Instagram on Pinterest.
- You can save your post to a Google Spreadsheet, or send an email
- If marketers can favorite something in Pocket, through IFTTT and Buffer automation, the same can be posted on Twitter, LinkedIn, and Facebook.
In today’s day and age, building a brand online is the most essential part of marketing for any company. This includes maintaining a top-notch social media presence and of course, an engaging website. The consumers are faced with an overwhelming amount of information on their social media feeds hence their attention span has decreased by an alarming rate. A brand has mere seconds to grab their target audience’s fancy and increase their chances of conversions.
Over to You! Embrace Inbound Marketing Automation
Here is where combining the powers of automation and scheduling comes extremely handy for any company that is genuinely trying to perform successful inbound marketing. For example, scheduling an automated response with the help of Buffer when the user or potential customer shows interest in your product or service through any of the above-mentioned platforms ensures that your brand grabs the immediate attention of the individual and urges them promptly to act on their intention. Each and every company should analyze their marketing strategies with the help of an automation audit and amalgamate the strategies of automated inbound marketing into their existing game-plans for efficient outcomes.
With the help of a powerful combination of IFTTT and Buffer, you can connect with your customers on more than one platform. Eventually, you will be able to curate important insights into your users’ behavior. It will help you quickly understand which services to prioritize and how to grow your business strategically.
If you are interested in knowing more about how IFTTT and Buffer can boost your business by cutting down on costs, time, and resources, we offer an automation audit with a certified Cloud Architect. BOOK AUTOMATION AUDIT