There is little doubt that you need to increase your customer-base continually to stay ahead of the game, but considering that you have countless competitors who provide similar products and services, getting new customers becomes a bit difficult. In today’s rapidly evolving digital landscape, where businesses are implementing tons of innovative marketing tactics to attract new customers, you should also take similar steps.
One of the best ways to get new customers is to invest in landing pages. Hire a landing page designer from a trusted digital design agency, who can build high-converting landing pages for your business.
There is no doubt that landing pages can benefit your business in several ways, and can take your success to the next level. From gathering leads and increasing conversions to enhancing brand awareness and boosting paid search campaigns, you can experience all these benefits by investing in landing pages.
Well-designed landing pages capture all the potential leads and convert them into loyal customers, which eventually plays a vital role in running your business smoothly and increasing the profit.
Hire a landing page designer from a trusted digital design agency, who can build high-converting landing pages for your business.
But if you have been using landing pages for a long time, and can’t see any concrete results, it means you haven’t been designing them the way you should.
Here is how you can increase your landing page conversion rate.
Focus on One Single Goal
Before designing the landing page, think for a while, why are you creating it in the first place. Have a clear goal in mind, and stick to it alone. Don’t try to achieve multiple things from one single landing page as that will only end up confusing the visitors. Once visitors arrive at your landing page, they should not be distracted by different offers. If it happens, they will most likely abandon your landing page within a few seconds without taking any necessary action. It eventually means you will lose potential customers just because of your failure to focus on one single goal.
You must understand the fact that if you promote multiple offers on a single landing page, it will reduce its effectiveness.
The information that you offer to your visitors should remain consistent both on your website and on your landing pages; otherwise, it will affect your credibility unlike anything else.For example, if your site says that your product is suitable for all skin types, but your landing page emphasizes that it’s helpful for dry skin, it will not only confuse your visitors but will also affect your credibility. In short, try to avoid all kinds of inconsistencies, if you want your visitors to trust your message, and take appropriate action.
Focus On the Elements
Each element that you incorporate in your landing page should have the potential to capture the attention of the visitors and persuade them to take action. From writing a compelling headline and choosing a powerful call-to-action phrase, to selecting the right images and videos, you should invest sufficient time in designing your landing page.
Pay Attention to Colours
The colours that you use on your landing page should be soothing to the eyes of the visitors. The use of colours should also match the personality of your brand. Make sure that you avoid using too many colours because that will annoy your visitors.
Create a Sense of Urgency
One of the best ways to persuade visitors to take action is to create a sense of urgency. For example, if you are giving a good discount on your product, don’t hesitate to add phrases like ” the offer is valid until May 15.” Such phrases will force the visitors to think, if they fail to take action, they might not get this opportunity again.
Besides, you can also use client testimonials on your landing pages to increase credibility and enhance conversion.
Lastly, because of the above benefits, high-performing landing pages boost your sales eventually and help you generate more revenue.
If you want your business to ride the wave of digital marketing, it is important to choose your ‘partner in success’ wisely. Contact us to learn more. mr noe OÜ is a digital agency from the digital nation of e-Estonia, named ‘the most advanced digital society in the world’ by Wired. mr noe specializes in web design but also offers full digital services to small and medium-sized enterprises. From consultation to implementation, we can help you with your business goals and problems in the digital age.
We hope you found this information useful.
— mr noe