Designed especially for boosting marketing or advertising campaigns; landing pages are highly crucial digital marketing tools that every business should embrace irrespective of whether they are new to the business world or they have been serving their clients for years. Landing pages are standalone web pages where visitors arrive after responding to an ad or a similar marketing campaign, expecting that they will get valuable information or can take a desired action. And if they manage to find what they are looking for, your business end up gaining new customers.
So if you are also running a company, it’s highly indispensable for you to move your marketing campaigns online to beat the cut-throat competition. Considering that your competitors will also be putting a lot of efforts to promote their products and services, you should never stay behind when it comes to embracing innovative marketing tools and tactics.
You can use well-designed landing pages for promoting your products and services.
Well-crafted landing pages persuade your visitors to take action such as to order a product, download a PDF or an ebook, subscribe to an online magazine, or to enroll in a webinar.
So, if you are looking forward to creating high-performing landing pages, here are some tips for you.
Landing pages are standalone web pages where visitors arrive after responding to an ad or a similar marketing campaign, expecting that they will get valuable information or can take a desired action.
Choose a Competent Landing Page Designer
If you want to create landing pages for making your marketing campaigns more effective, increase credibility, generating more leads, improving brand image, increasing conversions, and boosting your ROI, then it’s utterly essential for you to choose a competent landing page designer, who has years of experience in designing high-performing landing pages.
You will see a significant difference in the quality and performance of your landing pages if you get them designed from a proficient landing page designer.
Know Your Potential Customers
Try to learn more about your target customers before designing your landing pages.
Figure out their needs and what they expect from companies like yours. Knowing what kind of product or service they are looking for; will not only help in improving the quality of your product but will also strengthen your marketing campaigns. When you have a detailed idea about the expectations of your target audience, you can now design high-performing landing pages that increase conversion rate.
Highlight the Benefits
One of the most critical steps in increasing the effectiveness of your landing page is to highlight the benefits of your product and service effectively. Until and unless visitors get a clear idea of why they should purchase your product they will not buy it. Therefore, make sure that you mention the benefits of your product if you want the visitors to take action.
Staying consistent in terms of offering information can take the success of your landing page to the next level. Whether you talk about the ad, your website or your landing page, the information about your product, service or offer should remain the same in all of them; otherwise, it will affect customer trust.
And once you start losing the trust of the customers, it will not only affect the effectiveness of your landing pages but will make it utterly hard for you to retain your customers.
Don’t Promote Multiple Offers
If you don’t want to annoy and confuse your visitors, make sure that you promote only one offer on a landing page. The phrase “kill two birds with one stone,” doesn’t apply to the landing pages. Don’t try to accomplish more than one goal from a single landing page; it will affect its effectiveness in a big way.
Apart from that, make sure that you write an attractive headline, create a compelling layout, use colours carefully, create a sense of urgency, and use quality videos and images on your landing page.
If you want your business to ride the wave of digital marketing, it is important to choose your ‘partner in success’ wisely. Contact us to learn more. mr noe OÜ is a digital agency from the digital nation of e-Estonia, named ‘the most advanced digital society in the world’ by Wired. mr noe specializes in web design but also offers full digital services to small and medium-sized enterprises. From consultation to implementation, we can help you with your business goals and problems in the digital age.
We hope you found this information useful.
— mr noe